Loyal Hair Therapy
– OWN IT.
Employee Resource Manual
Loyal Hair Therapy is a luxury boutique salon in Kelowna, B.C. that transcends the salon experience to create a beautifully crafted experience for their guests. Their 80-page book profiles an employee resource manual and guest experience guide that demonstrates LHT’s commitment to their community.
Frey’s approach to designing the OWN IT. Employee Procedure Manual and Experience Guide consisted of white space and subtraction. Lets face it, employees hate reading manuals; the dreaded 100 page word document with nothing but Arial black text on white paper. Our eyes are burning already! That doesn’t mean the information isn’t important, it’s integral to their understanding of the business and their success there! Loyal at Loyal Hair Therapy understood this and asked us to design a visually engaging book so his employees did not drown in text but engaged with it.