Whether you run an at-home crafting business or producing on a larger scale, handcrafted product design sends your customers a message. Do you use locally sourced ingredients? Are you a carbon neutral manufacturer? Don’t stop at making the world a better place; show your customers that you care with the following design tips.
- Hand-drawn patterns and shapes are trending, and for good reason. The simplicity of visible brush strokes creates a handcrafted aesthetic that can be playful, endearing, and fresh. A monochrome color scheme cuts through the oversaturation of color, shapes and information and conveys a thoughtfully crafted product.
Inspired by Nature
- Texture inspired by the natural environment captures the attention of consumers with a focus on environmental sustainability, fair trade, and cruelty free products. 100% recycled card stock for price tags, organic cotton gift bags, and linen business cards create a romantic earthy quality that captures consumer’s attention.
- The holy grail of local, handcrafted and vintage inspired brands. Whether you run a local bakery, produce t-shirts, or own a photography studio, design your brand identity with your company values at the forefront. Your logo will be stamped on all products and will ensure your brand and products have that handcrafted feel.
- Be honest first. Focus on the quality of the product first and branding second. You won’t convince your intelligent and resourceful consumers that you’re a sustainable, community driven company if you ignore the ethics your consumer’s value most.
Written by Kim Thomas